Pricing

One monthly. Three ways in.

Every operator ends up in the same place: the Herd, $149/month. Same software, same updates, same booking calendar, same SEO tools. What's different is only the one-time work it takes to get you there.

The monthly

The Herd

$149/month
founding
$199/month standard

Founding rate is $149 and it holds for as long as you stay on it. Standard is $199.

Everything, running on your site:

  • The booking calendar and the full plugin set — FrontDesk and BookFlow
  • On-page SEO you run and change yourself — no ticket, no waiting on us
  • City and category pages, built properly
  • Schema markup so Google and AI assistants can actually read your inventory
  • Every update as we ship it, included — not a new version you buy
  • The private Herd group, the newsletter, and a say in what we build next
Why a monthly

Why there's a monthly at all

One rental pays for the month.

You rent out a single bounce house and the month is covered. Everything after that is yours.

Software that keeps up.

Google changed how it reads local businesses twice last year. AI assistants started answering "who rents bounce houses near me" without anyone clicking a website. A site built once and left alone goes quietly stale. The monthly is what keeps yours current — every fix and every new feature the day it ships, not as an upgrade invoice.

It runs while you're on a delivery.

The calendar takes the booking, the checkout takes the money, the pages keep ranking. That's the whole point — it works when you're not at a computer.

One number, no surprises.

No per-page fee, no per-post fee, no "that's an add-on." One rate, and we don't raise it on you.

You're not renting a website — you're on a system that's still being built.

Founding members get what we ship next, too.

The three ways in

Three doors. One monthly.

Door
$249 or $499 Setup

You already have a site.

Setup $249 over your existing WordPress theme, or $499 set up on one of ours, which also gets you theme switching.

Then $149/month.
Door
$2,000 New build · one time

You're starting from nothing.

New build $2,000, one time. Your catalog, category and city pages, service area, logo, and one of our themes set up in your colors.

No setup fee — the setup is the build.
Then $149/month.
Door
$5,000 Elite · one time
or $4,500 paid in full

You have a live site with rankings to protect.

Elite $5,000 one time, or $4,500 paid in full, which also puts you at the front of the build queue.

The full move:

  • every page rebuilt
  • the parity audit so nothing you've earned in Google gets dropped
  • the redirect map
  • your cart working
  • and your AI assistant

First year of hosting included if you're new to WordPress. No setup fee.

And we don't hand you the keys and disappear. The move happens fast; we stay with you after launch to handle anything that comes up and make rank adjustments as Google settles. That's included — it isn't a support plan you buy on top.

Payment options

  • $4,500Pay in full
  • 50/50$2,500 to start, $2,500 at launch
  • 3 paymentsThree monthly payments of about $1,667, with the site going live after the final payment
Then $149/month.After launch you're on the Herd at $149/month like every other operator: the booking calendar, the plugins, the SEO tools and every update we ship.
Done for you

If you want us to run it for you

Managed SEO

$549/MONTH

Our software included, never a separate charge. Whatever pages and blogs you want, built properly, no per-page fee. Redirects and the technical side handled. On-page plus some off-page. Running and reported every month.

Growth Partner

$849/MONTH

Everything in Managed SEO, plus press releases, harder off-page work, and active page-by-page tuning with before-and-after on record.

Google Ads $399/channel Facebook Ads $399 Maintenance $297/month Hosting $297/year

Hosting: WordPress sites we host; if your booking platform hosts your site, there's no hosting fee.

Single plugins

Just one feature

One feature, nothing else — no SEO, no community, no updates program. That's what the Herd is for.

FAQ

The questions that keep coming back

Do I pay a setup fee on top of a build?

No. If we're building your site, the setup is part of the build. The setup fee is only for someone who already has a site and wants our system installed on it.

I paid for Elite. Why is there still a monthly?

The $5,000 is the move — rebuilding and migrating your site without losing your rankings. The $149 is the software that keeps running afterward: your booking calendar, the plugins, the SEO tools, and every update. It's the same $149 every operator pays.

Does the price go up later?

Your founding rate holds as long as you stay on it. We don't do fee hikes.

What's the difference between $149 and Managed SEO?

At $149 you have the system and you drive it. At $549 we drive it for you.

Do you do lifetime?

No. The tech moves too fast and we won't promise to carry it forever at a price that can't keep up. A fair monthly means we keep making it better for you.

How long until my site is live?

We'll name the month. We don't promise a date — a date we miss is worse than an honest month.

Can I switch themes?

First switch is included with the theme package. After that it's quoted as custom work.

Do you work with my competitor down the street?

Managed SEO is one client per service type per service area. The software is open to anyone.

Put the GOAT to work

Every operator ends up in the same place: the Herd, $149/month.

The Digital Goat mascot with both hands raised Join the Herd → Find your door
© 2026 Digital Goat · Built by WebbDesignz Privacy Policy Answers 'em. Books 'em. Gets you paid.
The Herd · founding $149/MO standard $199/mo
Hook me up →
STAGING · Stripe test mode